Designed for developing SME’s our Sales & Marketing Diagnostic is a unique consultancy and coaching programme designed to help business owners move their business from where they are now to where they want to be.
At Cognisi we believe that many people overcomplicate business – when you break it down there are only two elements to a business – PEOPLE & PROCES. People create the process and people carry out the process. The route cause to any frustration can be found in either or both these elements.
Our Sales & Marketing Diagnostic takes an in depth review of your companies sales and marketing activities in terms of PEOPLE & PROCESS. The outcome of this phase is a blueprint report which will highlight the top 10 improvement areas for the business.
Typically we will identify people and process “gaps” in areas such as:
- Business strategy
- Business control
- Roles and responsibilities
- Management of change
- Management of people
- Mind set
- Specific shortcomings in business function or process
- Marketing and sales development
We then develop a bespoke coaching programme focussing on the top 10 business improvement issues identified in the first stage diagnostic
The one-to-one coaching support is GUARANTEED to move you to action more quickly than you will do yourself. It will challenge you, hold you to account, improve decision making, enhance personal performance and over time make significant improvements in your sales and marketing activities
How we achieve our GUARANTEE
At Cognisi we are masters in behavioural change. This is important because we believe that whatever your frustrations about your business, if you want to address them you have to change behaviour.
Behaviour underpins everything. You can target skills improvements and try to change processes as much as you like, but the bottom line is it’s the people and ultimately their behaviour that determine success.
To change behaviour successfully requires continued intervention to deliver change that sticks and genuine lasting improvements to motivation and performance. As trained coaches we focus on embeding new knowledge, skills and behaviour because if you don’t you’re wasting your time and money.