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From my experience of working with many businesses IP is a subject that is often misunderstood, undervalued and frequently neglected by many business owners and directors. It is often considered to be a legal issue and not a commercial one that is potentially worth more than the traditional physical assets of a company.

 “If this business were split up, I would give you the land and bricks and mortar, and I would take the brand, and I would fare better than you.” John Stuart, former CEO of Quaker Oats

I urge all of you to visit the following link and undertake the IP health check that is available free of charge on the IPO website – – alternatively give me a ring and we can arrange a meeting to discuss the matter of IP on a one to one basis.